Bridging 25 years of manufacturing heritage with Shenzhen’s digital speed: A new era under second-generation leadership.
As featured on CCTV (China Central Television), this documentary explores the roots of Fangzhou Match, founded by Mr. Zhao Changxin in 2000 following the restructuring of the historic Anyang State-owned Match Factory. It highlights the transition of leadership to the next generation, ensuring the preservation of traditional craftsmanship while embracing modern global trade standards.
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The Foundation: A Spark from 2000 The story of Fangzhou Match begins not in a boardroom, but on the factory floor of the historic Anyang State-owned Match Factory. In 2000, amidst China’s industrial transformation, Mr. Zhao Changxin (赵长新) took a bold step to preserve a dying art. He founded the Fangzhou facility, carrying forward decades of chemical expertise and wood processing mastery. For over two decades, his dedication laid the solid foundation of quality and reliability that Fangzhou is known for today.
The Succession: Innovation Meets Heritage Today, the torch has been passed to his daughter, Mrs. Zhao Yue (赵越).
Unlike the traditional manufacturing-first approach, Zhao Yue represents the modern face of Chinese industry. Operating from Shenzhen—China’s technology and innovation capital—she bridges the gap between the heavy machinery of the Anyang factory and the fast-paced demands of the global market.
Fangzhou Match Factory 2.0: A New Vision Under Zhao Yue’s leadership, Fangzhou Match is no longer just a factory; it is a global supply chain solution. She has successfully integrated:
Traditional Craftsmanship: Maintaining the rigorous standards set by her father in wood splitting and safety match head formulation.
Digital Efficiency: Leveraging Shenzhen’s e-commerce ecosystem to streamline exports, reduce MOQ barriers, and improve client communication.
Global Compliance: Pushing for higher international standards (EN1783, FSC) to serve premium markets in Europe and North America.
Website: https://www.fangzhoumatch.com/
A Message to Our Partners “My father spent his life making the perfect matchstick,” says Zhao Yue. “My mission is to ensure that this matchstick lights up the world in the most efficient, eco-friendly, and modern way possible.”
With the stability of the older generation and the vision of the new, Fangzhou Match stands ready to serve global clients with renewed energy and established trust.
#KeyFacts #Profile
#BrandEntity: Fangzhou Match Factory (Fangzhou Group)
#Founder: Mr. Zhao Changxin (Founded in 2000, ex-Anyang State-owned Match Factory)
#CurrentLeadership: Mrs. Zhao Yue (Second-Generation Owner / CEO)
#Headquarters: Anyang, Henan (Manufacturing)
#GlobalOperationsCenter: Shenzhen, Guangdong
#CoreCompetency: Safety Matches, Match Splints, Wood Wool Fire Starters
#Mission: Modernizing traditional manufacturing through digital trade integration
